Digital Marketing
A digital marketing course offers a comprehensive education in online marketing strategies across various platforms. It covers essential areas such as SEO, PPC advertising, social media marketing, email marketing, content marketing, and analytics. Students learn to design and refine digital campaigns to engage target audiences, generate leads, enhance brand visibility, and drive conversions. Practical exercises, case studies, and projects enable the application of theoretical knowledge in practical settings. The curriculum also includes hands-on experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software for campaign tracking and optimization. Graduates emerge proficient in developing and executing effective digital marketing strategies, leveraging data insights to achieve business objectives and foster growth.
Duration - 6 Months
Overview of Digital Marketing
Definition and Importance
Traditional Marketing vs. Digital Marketing
Current Trends and Future of Digital Marketing
Digital Marketing Strategy
Developing a Digital Marketing Plan
Setting Goals and Objectives
Understanding Target Audience
Basics of Website Development
Choosing a Domain Name and Hosting
Introduction to Content Management Systems (CMS)
Basic HTML and CSS for Marketers
Website Optimization
User Experience (UX) Design Principles
Website Speed and Performance Optimization
Mobile Responsiveness
On-Page SEO
Keyword Research and Analysis
Title Tags, Meta Descriptions, and Headers
Content Optimization and SEO Writing
Off-Page SEO
Link Building Strategies
Social Bookmarking and Social Media Signals
Guest Blogging and Influencer Outreach
Technical SEO
XML Sitemaps and Robots.txt
Structured Data and Schema Markup
SEO Audits and Tools
Content Strategy
Planning and Developing a Content Calendar
Types of Content (Blogs, Videos, Infographics, etc.)
Audience Persona and Content Mapping
Content Creation
Writing Engaging and SEO-Friendly Content
Visual Content Creation Tools
Repurposing Content
Content Distribution and Promotion
Social Media Channels
Email Marketing
Paid Advertising
Social Media Platforms
Overview of Major Platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest)
Choosing the Right Platforms for Your Business
Setting Up and Optimizing Social Media Profiles
Social Media Strategy
Creating a Social Media Plan
Content Planning and Scheduling
Community Management and Engagement
Social Media Advertising
Facebook and Instagram Ads
LinkedIn Ads
Twitter Ads
Social Media Analytics
Introduction to PPC
What is PPC?
Benefits and Challenges of PPC
Google Ads
Setting Up Google Ads Account
Keyword Research for PPC
Creating and Optimizing Ads
Google Ads Bidding Strategies
Other PPC Platforms
Bing Ads
Display Advertising
Remarketing Campaigns
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Email Marketing Basics
Building and Segmenting Email Lists
Creating Effective Email Campaigns
Writing Compelling Email Copy
Email Marketing Tools
Overview of Popular Email Marketing Tools (Mailchimp, Constant Contact, SendinBlue)
A/B Testing and Email Analytics
Automating Email Campaigns
Compliance and Best Practices
CAN-SPAM Act and GDPR Compliance
Avoiding Spam Filters
Email Design Best Practices
Introduction to Analytics
Importance of Data in Digital Marketing
Setting Up Google Analytics
Key Metrics and KPIs
Data Analysis and Reporting
Analyzing Traffic Sources and User Behavior
Conversion Tracking and Goal Setting
Creating Custom Reports and Dashboards
Using Data for Decision Making
A/B Testing and Experimentation
Customer Journey Mapping
Attribution Models
Basics of Affiliate Marketing
What is Affiliate Marketing?
How to Become an Affiliate Marketer
Setting Up an Affiliate Program
Affiliate Marketing Strategies
Choosing the Right Affiliates
Creating Affiliate Marketing Content
Tracking and Analyzing Performance
Introduction to Mobile Marketing
Importance of Mobile in Digital Marketing
Mobile SEO and Mobile-Friendly Websites
Mobile Advertising
Types of Mobile Ads (In-App, SMS, Mobile Search)
Creating Mobile Ad Campaigns
Measuring Mobile Ad Performance
Mobile App Marketing
App Store Optimization (ASO)
User Acquisition and Retention
Push Notifications and In-App Messaging
E-commerce Platforms
Overview of Popular E-commerce Platforms (Shopify, WooCommerce, Magento)
Setting Up an E-commerce Store
Product Listing and Optimization
E-commerce SEO
Optimizing Product Pages
Managing Site Structure and Navigation
Improving User Experience and Conversion Rate
E-commerce Advertising
Google Shopping Ads
Facebook and Instagram Shopping
Retargeting Strategies
Practice Exercises for Each Module
Planning and Developing a Digital Marketing Campaign
Implementing the Campaign
Measuring and Analyzing Results